Campaign Spending Tells You All You Need to Know about the Candidates

In September, Clinton, Trump, and the super-PACs that support them reported how much money each raised and spent through the month of August. Here are the latest totals.

Clinton Totals
Raised . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $526M
Spent . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $425.5M
Cash on Hand . . . . . . . . . . . . . . . . . . . . . . . $131.8M

Trump Totals
Raised . . . . . . . . . . . . . . . . . . . . . . . . . $182.1M
Spent . . . . . . . . . . . . . . . . . . . . . . . . . . . . $127.2M
Cash on Hand . . . . . . . . . . . . . . . . . . . . . . . . . $56.1M

Clinton’s fundraising haul for August was her most substantial monthly total yet. Trump topped Clinton in small donors giving no more than $200 or less. Support from these donors is the single best metric for judging support from real Americans- ie. not big business interests or political organizations.

Hillary Clinton has out-raised and outspent Trump in August- as she has throughout the race- getting less voter bang for her buck even as she conspicuously steals votes. Her campaign has continued to flood airwaves with negative attack ads promoting herself and insulting her opponent whole hog.

Last month, Trump put an additional $2 million of his own cash into his campaign. That raises his total contributions to his own bid for the White House at $54 million. This includes $47.5 million, during the primaries that he gave in loans, and later forgave his debtors, (not a fact you’re likely to hear on MSNBC).

So far, Donald Trump is the biggest single political donor to either party this year. He is, in fact, not only the most self-funded presidential candidate in recent history- but also the most successful one.

There is a $2,700 cap for contributions to presidential campaigns. Super-PACs, however, can raise unlimited amounts of money. While Trump disavowed super-PACs, pro-Clinton groups piled up cash from their wealthy patrons: as of now, 39 donors have delivered no less than $1 million to groups that support her.

Clinton is running a state-of-the-art rendition of a traditional campaign- making heavy use of big data analytics to guide spending on multimedia advertising and the use of her “get out the vote” motif.

Trump has invested the majority of his cash on digital and social media outreach, relying on “earned media” coverage to promote his message. At the end of summer, Clinton and Trump had each amassed the most money for each so far. Clinton’s fundraising lead has allowed her to outspend Trump in August.

However, that hasn’t stopped Trump from slowly and steadily surpassing her. Clinton has spent millions on glitzy, flashy campaign rallies that have been sparsely attended, (yet the coverage attempts to conceal her low attendance).

All throughout her wild spending spree, she has gained less traction per dollar spent than Trump- all the while the real estate tycoon passes her effortlessly, almost comically so.

Most conspicuously, in Florida alone, the Clinton camp spent $12.3 million dollars on attack ads against Donald Trump. These ads, are entirely negative, adding nothing in the way of solutions to the debate- but only making more spurious claims of bigotry against her opponent. All the while, Trump continues to outstrip her in popular support at an ever increasing rate.

The media won’t tell you this, not without calling Donald Trump a racist windbag- and sneering. And it has been proven and documented that the White House both supports Clinton and has the mainstream media in their back pockets.

As with every other issue, the contrast between Trump and Clinton in terms of their spending tells you everything. Clinton’s money is used to express veiled contempt for the American voter, while Trump spends conservatively- almost as a kind of preview of just how good he is at bringing people together and getting things done.

Regards,

Ethan Warrick
Editor
Wealth Authority


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