The 5 Mistakes That Will COST You Money

I got an email from Ron C. from Wilmington, North Carolina recently that I’d like to share with you. He brings up a good point that I know you’ll be interested in knowing the answer to. I’ll give you the gist of his email rather than cutting and pasting it because it was over three pages long.

Ron C. has decided to become wealthy. He no longer wants to work for someone else and. He is taking control of his family’s future now instead of waiting years or decades to become rich.

Ron recently started an online business and is on his way to becoming a successful. He has figured out what so many online business owners already know… a profitable business is the key to true wealth.

Like I said Ron’s letter to me was quite lengthy. He wanted to gleam all the information he could from me about the online marketing industry. He asked a zillion questions about marketing techniques and other things he could do to ensure he made his online business successful. I’ll tell you what I told him.

There is no way to put everything I know on this topic into one email.

That’s, in part, the reason I started the wealth authority and began writing this newsletter. There are so many techniques, tricks, principles and information to share about this topic that I couldn’t possibly put it altogether in one report, article or email.

I didn’t want to leave Ron C. empty handed though, by telling him I couldn’t possibly put everything I know about running a successful, online business into one email. So instead I told him something that was just as important and could fit into one message. I told him the top 5 mistakes I see new and old online business owners make when it comes to sending emails. A lot of times it’s just as important to know what NOT to do as it is to know what TO do. These fatal mistakes ruin campaigns and cost owners like me and you big bucks.

Mistake #1: Expecting one exposure to an email will entice every buyer to buy. Not true. It is a marketing campaign, not an event. Research indicates it takes consumers four to seven times of repeatedly seeing a message before they act. The first exposure piques curiosity. The next few times creates awareness. The more times they see an ad the more likely they are to remember it and its message. You can expect to see the most of your conversions come when readers have seen your message four or more times. By this stage readers have moved from interested party to buyer. They go from “I want” to “I need”.

Exposure to a message in different formats also helps consumers to remember it. Try sending your message in text ads, space ads, print ads, etc. in addition to your online sales letter.

Mistake #2: Sending emails sporadically, without consistency. The newsletter model of email marketing is so effective because it allows you to build a relationship with interested parties. Consumers only buy from trusted sources. If you do not send emails to your list on a regular basis you don’t give yourself the opportunity to build that oh-so-important relationship with your audience. Therefore they are less likely to buy from you. Come up with an editorial and promotional schedule through which you send emails on the same day week in and week out. A typical schedule includes sending free content out one to three times a week and promotions on the other days, two to three times at most.

Mistake #3: Not sending content or anything worth emailing about. People have gotten used to seeing multiple messages in their inbox a day. It is so easy for them to glance over your email if they do not consistently get messages worth reading from you. Offer free content that informs your readers, teaches them how to do something, gives away coupons, free reports, contests, etc.  Incentivize your reader to open your email. Pointless emails, with no benefit to the consumer will cause them to stop reading your messages altogether. Give them a good reason to open and read emails from you every time.

Mistake #4: Terrible subject lines.  The point of a subject line is to catch your audience’s attention and get them to read your email. Describe in 50 characters or less the benefits of your message, product or service to the customer. Emphasize what you can do for them. I see a lot of subject lines that put the focus on the business with lines like “Just updated my blog. Check out my latest post.” This is a terrible subject line. Who really cares that you just sent out an email? People don’t care about you, they mostly care about themselves. Write subject lines that tell readers what your message, product or service can do for them. A better subject line would detail what the blog post is about, just like the subject line of this email.

Mistake #5: Improper use of the P.S. Have you noticed that almost all online sales letters contain a P.S. now-a-days? The postscript is one of the most read parts of a letter, just behind the headline, lead paragraph, and subheadings. However, most marketers fail to use them to the best of their advantage. The P.S. should be a concise message that restates a primary benefit, a reminder to act quickly, or a deal sweetener. Some marketing experts have labeled the P.S. the ending headline so make it a short note that will ultimately seal the deal for your reader and entice them to buy from you.

There you have it. Avoid these top five email pitfalls to ensure you are making the most money possible from your online business.

Good luck!

Ethan Warrick


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To learn how you can use Content.ad to drive visitors to your content or add this service to your site, please contact us at [email protected].

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